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UMAMI: Understanding Mindsets across Markets, Internationally

Skrevet af - 11. januar 2017 - 13:550 kommentarer

Denmark is losing ground to Norway and Sweden in the effort to lure Chinese tourists. A new project 'UMAMI' will examine how Danish tourism can gain a greater share of the growing number of Chinese travellers.

Mandag, 23 januar, 2017 - 14:00 to 15:30

CBS Competitiveness Platform hosts on January 23 an event that presents the project. It is in Dalgas Have, room DSC 033, from 14:00 p.m. to 15:30. The participating researchers will give a presentation, as well as representatives from Visit Carlsberg and VisitNordsjælland. For practical reasons, please sign up for the event by sending an e-mail to

If you would like to know more, read Innovation Fund Denmark’s press release on the UMAMI project or at the project's website.

Find the programme here

The event will be held in English

Dalgas Have 15, 2000 Frederiksberg

Auditorium 033